Our Mission

At WildWisp Apparel, we inspire optimism about the future by fostering a connection with nature and innovation. We encourage exploration, creativity, and a commitment to protecting our planet. Our eco-friendly fashion empowers individuals to embrace the outdoors and contribute to the conservation of the earth and wildlife.

Our Wild Story

Nature has a way of captivating our senses and refreshing our spirits. Whether it's the gentle rustling of leaves, the invigorating scent of pine trees, or the calming sound of a babbling brook, these experiences are what we aim to capture at WildWisp. Our clothing isn’t just fabric and thread; it’s an invitation to immerse yourself in the wonders of the natural world, every day.

Our journey began with a simple yet powerful idea – to inspire others and help them reconnect with nature. From that seed of an idea, WildWisp has grown into a vibrant community of dreamers, adventurers, and change-makers. We're the early risers chasing sunrises, the weekend wanderers exploring trails, and the city dwellers finding green spaces in urban jungles. We're you – seeking connection and a touch of wild in a too-tame world.

In the beginning, our founders, Jenni and Erin, feared a world increasingly disconnected from nature. With a burning desire to rekindle that connection, they embarked on a journey filled with challenges and discoveries. They faced numerous obstacles, from sourcing sustainable materials to designing patterns that reflect nature’s beauty. Each challenge was a step on their quest, bringing them closer to their goal. A pivotal moment came during a simple walk through a local park. They felt the calm and inspiration that even small natural spaces can provide. This experience renewed their determination to create apparel that captures the essence of such everyday moments. Through perseverance and creativity, WildWisp was born, turning obstacles into stepping stones.

Picture a tapestry of nature’s wonders woven into every garment. Imagine leaves that whisper secrets of the forest, rivers that carry stories of distant lands, and skies that stretch with endless possibilities. Our designs don’t just reflect nature – they celebrate its magic.

“In every walk with nature, one receives far more than he seeks.” – John Muir

At WildWisp, we are more than a clothing brand; we are a community bound by a shared love for nature and a commitment to its preservation. We invite you to join our story and find your own moments of magic in the natural world.

Our Wild Vision

We've set our sights on becoming a household name in sustainable fashion. We're creating a world where your closet is filled with comfortable, trendy, and earth-friendly pieces for every occasion - from city streets to mountain trails, and from casual daily wear to stylish night-out ensembles.

We're constantly innovating, pushing the boundaries of sustainable fashion. We collaborate with environmental artists, partner with conservation initiatives, and invest in groundbreaking eco-friendly technologies. Because we believe that looking good and doing good should be one and the same.

From Field to Doorstep

 When you choose WildWisp, you're joining a movement. Every piece we create is thoughtfully designed with comfort, durability, style, and sustainability in mind.

Thoughtfully Designed Sustainability
Our process respects nature at every step, from sourcing materials to delivering your new favorite fashion item to your door.

Your New Favorite Eco-Friendly Fashion
We use eco-friendly materials and practices to create high-quality garments that look great and feel good to wear.

Growing Wild

We're a young brand (established in 2024) that's still growing and evolving. With each passing season, we're expanding our offerings and strengthening our commitments to you, to style, and to the planet.

Our Wild Team
Our core team is a close-knit group of passionate designers who bring nature's beauty to life through their creativity.

The WildWisp Community
You are the heart of our brand! This vibrant community of fans, followers, and customers is growing by leaps and bounds, bringing 

Our Values

What makes WildWisp unique? We're more than a fashion brand. We're a celebration of nature's beauty and resilience, translated into trendy, wearable art. Our philosophy is clear:

  1. Innovate and Inspire: At WildWisp Apparel, we embrace innovation to bring you eco-friendly designs that push the boundaries of sustainable fashion. We're always creating and improving, inspired by nature's innovation and fashion's trends.

  2. Commit to Excellence: We strive for perfection in every detail of our work, ensuring that every piece of clothing you receive is crafted with care and precision.

  3. Foster Community: We believe in the power of togetherness, much like the harmonious ecosystems found in nature. WildWisp Apparel is dedicated to creating a supportive and inclusive community, both within our team and among our customers. We believe in treating our team well, knowing they'll pass on the good vibes to you.

  4. Storytelling: We believe in the transformative power of storytelling. Through our designs, we aim to tell compelling stories that connect people with the beauty and wonder of the natural world. Every piece of clothing is a narrative that reflects our commitment to nature and creativity.

  5. Embrace Optimism: We believe in the power of optimism to inspire and uplift. Our brand is dedicated to spreading positivity and encouraging a hopeful outlook through our nature-inspired designs.

  6. Act with Integrity: We honor the environment and all its inhabitants by maintaining high ethical standards in everything we do. From sourcing materials to production practices, integrity is at the heart of WildWisp Apparel. We approach everything with compassion and respect - for people, for the planet, and for great style.

  7. Celebrate Individuality: We celebrate the unique talents and perspectives of every individual. WildWisp Apparel encourages creativity and self-expression, ensuring our designs resonate with your personal style. We are grateful for every customer, partner, and natural wonder that inspires our designs.

  8. Bring Joy: We aim to reflect the joy of nature in our creations. WildWisp Apparel is committed to making sustainable fashion that brings happiness and enjoyment to your life.

  9. Compassion and Respect: We believe in treating everyone with compassion and respect. Whether it's our customers, team members, or partners, we approach every interaction with kindness and understanding, fostering a positive and respectful environment.

  10. Gratitude: We are deeply grateful for everyone who is part of our journey. From our dedicated team to our loyal customers and inspiring partners, each individual plays a crucial role in our success. We appreciate and value every contribution and connection.

  11. Team Prosperity: We prioritize the well-being of our team, understanding that a happy and motivated team will, in turn, create a positive experience for our community. By nurturing our team, we ensure that the good vibes extend to everyone who interacts with WildWisp Apparel.

These values guide WildWisp Apparel in our mission to connect people with nature through sustainable, meaningful fashion.

Meet our Founders

  • Jenni N

    Co-Founder of WildWisp Apparel

    Jenni Norton’s journey began with a simple garden. Starting from a small garden in her front yard, her love of gardening quickly grew into a small farm with greenhouses, creating an oasis. Nature wasn’t just a hobby; it was her healer and her teacher. As a certified digital marketer with a business background, Jenni saw an opportunity to blend her skills with her love for the outdoors.

    She struggled to find clothing that was stylish, sustainable, and affordable. So, she created WildWisp Apparel. Jenni manages marketing, web development, social media, graphic design, and innovation. She also dreams up new art and fashion.

    In her free time, Jenni embraces the wild. She’s out mountain biking, kayaking, and gardening. She lives by the motto: "There's always a better way, and the only time you fail is when you don't try. So keep trying until you succeed."

  • Erin N

    Co-Founder of WildWisp Apparel

    Erin Norton’s love for nature started when she was a baby. She spent her childhood outdoors, captivated by nature’s beauty and wonders. Now a Pet Stylist, Erin has a special bond with animals and the environment.

    She co-founded WildWisp Apparel with Jenni, driven by a desire to inspire others through art and sustainable fashion. Erin’s creative talents shine in her drawings, paintings, and writings for the brand.

    Erin loves camping, hiking, and mountain biking. These activities connect her deeply with nature, a core part of her life. She also treasures time with friends and family, weaving these moments into her designs.

Embrace Your Wild Side

Here's how you can join the WildWisp movement:

  1. Explore our Collections: Dive into our latest nature-inspired designs and find the pieces that speak to your adventurous spirit.

  2. Share Your Story: Tag us in your WildWisp moments on social media using #WildWispAdventures. Your journey could inspire countless others!

  3. Join Our Community: Sign up for our newsletter to get exclusive access to new releases, sustainability initiatives, and community events.

  4. Spread the Word: Tell your friends about WildWisp and help us grow our tribe of nature enthusiasts and conscious consumers.

  5. Get Involved: Check out our partnerships with environmental organizations and learn how you can contribute to conservation efforts.

Remember, every WildWisp purchase is a vote for a more sustainable, nature-connected world.
So, are you ready to wear the wild and make a difference?
Your adventure starts here!

Find Your Wild